Our team
People who have your back
We're a full-service independent insurance agency in Onalaska, WI. Our team covers every line — from home, auto, and business to Medicare, health, life, and group benefits — so you have one trusted agency for everything.
Our mission
What drives us
"At Hougom Insurance Agency, our mission is to provide our customers with a positive experience throughout their entire insurance journey."
Hougom Insurance Agency has deep roots as a property & casualty agency in the La Crosse area. We expanded into a full one-stop-shop agency, adding health, life, Medicare, and group benefits expertise so our clients never have to go anywhere else.
Because we're independent, we don't work for any one insurance company — we work for you. We shop multiple carriers across every line of insurance and give you straight, unbiased advice with no separate fee for most services.
Not affiliated with or endorsed by the U.S. government or the federal Medicare program. Licensed insurance agency.
Our values
Seven principles we work by
Integrity
We act ethically in every interaction and honor the trust our clients place in us.
Education
We empower clients through clear explanations — no jargon, no pressure, just straight talk.
Hard Work
Consistent effort without shortcuts. We do the homework so you don't have to.
Service
Your needs come first, full stop. Our job doesn't end at the sale.
Courage
We advocate fiercely for our clients, even when it's not the easy path.
Communication
Transparency and prompt responses — you'll always know where things stand.
Dedication
Long-term commitment beyond the initial sale. We're your advisor for life, not just for enrollment.