Hougom Insurance Agency

Retirement Income

Annuities

Guaranteed income that lasts as long as you do.

Social Security helps, but for most people it isn't enough to cover all retirement expenses. And a 401(k) or IRA can run out. An annuity is the only retirement product that can guarantee you will not outlive your income — no matter how long you live.

48%

Nearly half of Americans think it's somewhat or very likely they will outlive their savings.

Northwestern Mutual Planning & Progress Study, 2026

$1.46M

The amount Americans say they need to retire comfortably in 2026 — up $200,000 from last year.

Northwestern Mutual, 2026

30 years

A 30-year retirement is increasingly the standard planning horizon for today's retirees.

PensionBee / InvestmentNews, 2026

Three types of annuities — in plain English

Annuities aren't one-size-fits-all. The right type depends on whether your priority is growth, protection, or guaranteed income.

Annuity type 1

Fixed Annuity

A fixed annuity credits a guaranteed interest rate for a set period — similar to a CD, but inside an insurance contract. Your principal is protected and your growth is predictable.

  • Guaranteed interest rate for a defined term
  • No market risk — your principal cannot decrease
  • Predictable, steady growth you can plan around
  • Tax-deferred growth until you begin withdrawals

Best for

Conservative savers who want certainty — people approaching retirement who can't afford to watch their savings drop in a down market.

Annuity type 3

Income Annuity (SPIA / QLAC)

An income annuity converts a lump sum into guaranteed monthly payments for life. It can start immediately (SPIA) or be deferred to a later date (QLAC). This is the closest thing in the private market to a personal pension.

  • Guaranteed monthly income for life — cannot run out
  • Can start immediately or be deferred years into the future
  • Optional joint-life payout to cover a spouse
  • QLACs can reduce required minimum distributions (RMDs)

Best for

People who want a personal pension they control — especially those with essential monthly expenses (mortgage, utilities, food) they want guaranteed regardless of market performance or lifespan.

A note on how we work with annuities

Annuities are insurance products, not investments. We are licensed insurance agents, not investment advisors. Annuity suitability depends on your full financial picture — your income needs, other retirement assets, time horizon, and health. We always review your situation holistically before making any recommendation, and we will never suggest an annuity that isn't in your best interest to buy.

Annuity questions, answered plainly

Schedule a free retirement income conversation

We review your full retirement picture — Social Security, existing savings, expected expenses — and show you whether an annuity fits, which type, and from which carrier. No charge, no obligation.

Hougom Insurance Agency · 115 10th Ave S, Suite A · Onalaska, WI 54650